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Amazon's "11 Ways to Improve Your Product Detail Page" Presentation

Project Type

Motion Design, 3D, Event/Presentation Graphics

Role

Senior Motion Designer

Company

Code and Theory

Software Used

Cinema 4D, Redshift, After Effects

Responsible for

Modeling, Animation, Texturing, Lighting, Look Development, Rendering, Compositing

Nothing gets me more excited than sleek, stunning 3D visuals with a refined aesthetic! These graphics were made for an Amazon presentation educating sellers on how to make their product detail pages more effective to drive sales. The video was almost 4 minutes long and would transition between 2D and 3D motion graphics that illustrated different ways to approach product listings. I was tasked with handling all of the 3D aspects of the presentation. The challenge here was how to make the graphics feel tangible and engaging when they're essentially just shades of white and grey. Subtle lighting and texturing helped sell a look that was bright and distinct, yet easily able to transition into 2D graphics.

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